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Samsung, the Korean electronics maker, got a royal command recently: Supply 100 flat-screen TVs for Queen Elizabeth II and her court to watch at Buckingham Palace.
The order includes both LCD and plasma sets in varying sizes. There'll still be a few spots in the historic palace where you can't see a Samsung TV -- after all, the place has 775 rooms -- but the cash order was seen as a coup for Samsung, since the British royal family has previously relied television makers to lend or donate sets for their use.