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Sony's reputation for innovative TV designs goes back decades. In 1970, when most TVs had a "wood-grain" look, Sony's Trinitron Profeel was cased in silver-tone aluminum -- a look the marketers called "naked."
Today, forward-thinking designers at Sony have provided such innovations as the user-changeable bezel of the Bravia and its "floating" design, a clear area that surrounds the bezel and makes the Sony LCD television appear to be set off in its own window.