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Once, Zenith was a well-known name among American TVs. Today, it contracts with original equipment manufacturers (OEMs) in Asia to produce a line of budget TVs for the U.S. market.
That means that the Zenith TV you see in the store may actually have been made by competitor LG. That doesn't mean you're getting a high-quality LG for less, though. The budget prices on these TVs are an accurate reflection of the picture quality. Unless you're getting a great bargain, these may not belong on your shopping list.