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Sony left the plasma television market in 2005, citing lack of control over the manufacturing process, and concentrated its efforts instead on producing high-quality LCD TVs. The results have been impressive, according to reviewers who have praised the Bravia line, produced in cooperation with Samsung.
By vigorously marketing its sets, Sony has outsold rivals; by making excellent TVs, it has sustained its high reputation for quality. The question for buyers is: Is the famed Sony TV reliability worth the extra cost compared to similar TVs?