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Circuit City Tip: Even the best brands, like Sony LCD televisions, do not emerge from the factory perfectly calibrated to match the lighting in your house. If you're willing to devote some time to getting the best possible picture, you may want to try a set of professional calibration screens. An easy way to find these is to look for a DVD in your collection that is "THX certified." This will have a section called "THX Optimizer" which means you don't have to pay for a professional calibration DVD.