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This series of Sharp LCD televisions represents the company's efforts to bring great quality TV into an affordable package.
While the AQUOS D43U series won't appeal to those who have to have the brightest, best new thing, they'll most likely be popular with buyers who want an eye-popping picture, but don't need game-playing capabilities or high-end video options.
Suggested prices start at $1,099 for the 26-inch model, which is likely to go lower once competing retailers start trying to outdo one another.