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Because 1080p is the highest definition available in today's television world, and because Sony has a strong reputation for quality, videophiles were eagerly awaiting the debut of the 1080p line of Sony televisions.
Many were delighted with what they got. Of course, you'd expect the set to process high-definition content well, but Sony's picture processing features also improve the appearance of standard analog cable channels.
The seven Bravia sets feature wide viewing angles and color-enhancing technology, come in sizes as high as 70 inches. In a move apparently meant to appeal to women, Bravia owners can buy a $300 bezel in one of several colors to replace the standard brushed-silver look.